Social Media for Local Restaurants and Retailers - Building your Virtual Word of Mouth
Overview
These days it's pretty common to walk into your favorite local establishment and see a sign on the door that says, ‘Like us on Facebook' or ‘Check in on Foursquare.' That's because retailers and restaurants are finding new and creative ways to use social media to reach out to and connect with local customers online. Customers actually want to connect with their favorite retailers and restaurants to learn about special promotions and hear what they have to say. That said, if you own or manage a retail business or restaurant and you haven't explored social media marketing yet, you're missing out on huge opportunities to connect with your customers and expand your market share.
What Will I Learn?
- How to use social media to build your brand's virtual word of mouth
- How to use location-based tools to bring people into your business
- Plan and promote local events using Facebook Events and Facebook ads
- Establish yourself as the local thought leader via your blog and other social networks
- Tips on how to use social media contests and promotions to build your following
- What is the best strategy to attract and retain customers online?
- How to leverage online review sites and local Internet business listings
- Internet marketing vs. traditional print, radio and TV
Who Should Attend?
- Retailers and Restaurant Owners and Managers
- Marketing Professionals
Course Pre-requisites
Prior to attending this course attendees should have:
- Good general knowledge of using Mac or PC
- Have a good understanding of the web as a whole
- Have a basic to good understanding of their marketing goals
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